As an Xbox user I was dissatisfied with the overall design of the current User Interface of the Xbox SmartGlass App. I decided to work on a version of what I believed the SmartGlass app should look like based on user research gathered and my own user experience. This would be a modern, user-centric, gamer-focused application that Xbox users, old and new, would resonate with.
This project was a perfect way for me to practice applying new techniques as I learned more about UI design. The evolution of this project allowed me to use my skills as a designer to diagnose a problem with the Microsoft UI and offer a conceptual solution that if implemented could be a step in the right direction for Microsoft and Xbox.
The solution is a fun, vibrant and user-focused UI that puts the gamer at the core of its design. Combining achievements, friends and games all in one place, the user doesn’t need to flick through various pages to see this information. There is room on the home screen for a featured advertisement of Microsoft’s latest titles. This is something the old app lacked, but it is content they show proudly on the Xbox website home page. I’ve made sure to keep the app somewhat of an entertainment hub, for users that enjoyed this aspect of the app, with small icons for games, movies and music along the bottom.
This was a passion project I worked on to practise my UI Skills using Sketch App
Branding
Identity Design
Scarlet
2018-2019
Research is a massive part of all my projects, and although this was a passion project, I still wanted to ensure I was creating a functional design solution.
I usually like creating mood boards for research, dragging and dropping images from google. When doing this, I am looking for working examples of simple, appropriate and functional branding for brand in their industry. It is also important for me to understand the audience of my client, with Scarlet being a B2B business, their new branding had to be able to thrive in that market.
The logotypes in this image are all companies in the same industry as Scarlet. They all use a bold, modern, geometric sans font that is legible, recognisable and memorable. Logotypes like these are timeless due to their simplicity.
I jumped into Illustrator so I could quickly explore different solutions for the Scarlet logotype. From my research, I knew I wanted to use a modern serif type face much like other companies in the VFX industry.
I chose the Montserrat font because of is modern geometric qualities. I adjusted the kerning (space between the letters) to make the text more optically balanced and then added the responsive part of the logo. I done this by simply writing the name of the company division 3x smaller and right aligned under the logotype. Once i was happy with the design I started exploring brand colours.
Overall, the final solution is simple but it was through the application of this branding that it started to take form.
Although this logotype was made as part of a design challenge, I still wanted to apply the branding to a range of mock-ups so I could prove to myself that the logotype was functional.
With Scarlet being a B2B visual effects company, I knew their branding should be presented using corporate mock-ups. My biggest challenge at this stage was getting the colour to match across all the images and even now I believe I could improve it a little.