Logo Designs
The Mission
I began my first logo design challenge when I came across a website called “Daily Logo Challenge”. The website would send a design brief every day for 30 days, giving me plenty of opportunities to practice logo design. The design briefs were detailed, realistic and dealt with businesses in many different industries. I applied my simple, appropriate and functional design philosophy in this exercise.
The Outcome
After I completed the Daily Logo Challenge, I was approached on Instagram by Logo Core to tell me about their new “Thirty Logo” challenge. This turned out to be everything the Daily Logo Challenge was and more! With the new social engagement from the followers of Logo Core, it enabled my audience to grow as I progressed through this challenge. I often challenge myself using brief generating websites like fakeclients. com and sharpen.design to simulate similar experiences to the above challenges. This project includes few logos designed with the rules above.
Logo design and brand identity development is something I have become passionate about and these challenges helped me discover that. I plan to continue these design challenges, not only for a source of inspiration, but to sharpen my time-management and design skills. They are also a good way to connect with other designers, and potential clients.
Software Used
- Adobe Illustrator
SERVICES
Logo Design
CLIENT
Various Clients
DATE
2016-2020
overview
Research
Research is a massive part of all my projects, and although this was a passion project, I still wanted to ensure I was creating a functional design solution.
I usually like creating mood boards for research, dragging and dropping images from google. When doing this, I am looking for working examples of simple, appropriate and functional branding for brand in their industry. It is also important for me to understand the audience of my client, with Scarlet being a B2B business, their new branding had to be able to thrive in that market.
The logotypes in this image are all companies in the same industry as Scarlet. They all use a bold, modern, geometric sans font that is legible, recognisable and memorable. Logotypes like these are timeless due to their simplicity.
PROCESS
Exploration and Modification in Illustrator
I jumped into Illustrator so I could quickly explore different solutions for the Scarlet logotype. From my research, I knew I wanted to use a modern serif type face much like other companies in the VFX industry.
I chose the Montserrat font because of is modern geometric qualities. I adjusted the kerning (space between the letters) to make the text more optically balanced and then added the responsive part of the logo. I done this by simply writing the name of the company division 3x smaller and right aligned under the logotype. Once i was happy with the design I started exploring brand colours.
PROCESS
Application
Overall, the final solution is simple but it was through the application of this branding that it started to take form.
Although this logotype was made as part of a design challenge, I still wanted to apply the branding to a range of mock-ups so I could prove to myself that the logotype was functional.
With Scarlet being a B2B visual effects company, I knew their branding should be presented using corporate mock-ups. My biggest challenge at this stage was getting the colour to match across all the images and even now I believe I could improve it a little.
