Poster Designs
The Mission
I started these challenges as a way to practice my layout and typography skills. The only rule/limitation I gave myself was all colours must be CMYK for print.
I was inspired to start this challenge when I came across a designer that goes by the name Baugasum on Instagram. He has been uploading incredible designs every day for almost three years and has amassed almost 200,000 followers.
The Outcome
Unlike my logo design challenges, I never used any external sources to generate ideas for my posters. I enjoyed the freedom of expressing my thoughts and feelings through the pieces I created. I explored various ways to convey emotions through shape and typography. These poster challenges were a great way for me to try new interesting techniques. I often found myself in 3D or video editing software like Maxon Cinema 4D and After Effects, using plugins to create a variety of different effects. I felt a lot more comfortable compositing in Photoshop because of the more complicated layer blending options, allowing me to design complex posters. I started to create more elaborate posters inside Illustrator. You can see some examples of these in the image on the right. In the end, I created over 100 print pieces and will definitely do more in the future.
Software Used
- Adobe Photoshop
- Cinema 4D + Plugins
- RED GIANT : Magic Bullet Looks
- Adobe Illustrator
- Adobe After Effects
SERVICES
Digital Design
Social Media
DATE
2018
overview
Research
Research is a massive part of all my projects, and although this was a passion project, I still wanted to ensure I was creating a functional design solution.
I usually like creating mood boards for research, dragging and dropping images from google. When doing this, I am looking for working examples of simple, appropriate and functional branding for brand in their industry. It is also important for me to understand the audience of my client, with Scarlet being a B2B business, their new branding had to be able to thrive in that market.
The logotypes in this image are all companies in the same industry as Scarlet. They all use a bold, modern, geometric sans font that is legible, recognisable and memorable. Logotypes like these are timeless due to their simplicity.
PROCESS
Exploration and Modification in Illustrator
I jumped into Illustrator so I could quickly explore different solutions for the Scarlet logotype. From my research, I knew I wanted to use a modern serif type face much like other companies in the VFX industry.
I chose the Montserrat font because of is modern geometric qualities. I adjusted the kerning (space between the letters) to make the text more optically balanced and then added the responsive part of the logo. I done this by simply writing the name of the company division 3x smaller and right aligned under the logotype. Once i was happy with the design I started exploring brand colours.
PROCESS
Application
Overall, the final solution is simple but it was through the application of this branding that it started to take form.
Although this logotype was made as part of a design challenge, I still wanted to apply the branding to a range of mock-ups so I could prove to myself that the logotype was functional.
With Scarlet being a B2B visual effects company, I knew their branding should be presented using corporate mock-ups. My biggest challenge at this stage was getting the colour to match across all the images and even now I believe I could improve it a little.
